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November 14, 2005
By: TOM BRANNA
Editor
Design studio Webb Scarlett, Chicago, created the new Olay Regenerist package for Procter & Gamble. Regenerist was promoted as a new scientific advancement using fresh, tapered serum and lotion bottles and feminine curves. The crème utilizes an airless pump and undulating applicator with a smooth surface to communicate functionality. The transparent, curved cartons help to display the product as well as expand on-shelf presence, according to Webb Scarlett executives. Webb Scarlett also cre...
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